Bets.tv
THE GLOBAL BETTING INTELLIGENCE PLATFORM
Sport is changing. Broadcast is changing. Search is changing. Betting is changing.
Fans want real-time insight, instant action and AI-driven answers — not apps built in 2010.
Bets.tv unifies: the world's largest Betting Knowledge Brain, Smart TV overlays, Voice-to-Slip Integration technology, creator watch-alongs, and global deep-link wagering.
A new category for a new era: The intelligence layer for global sport.
LAUNCHING 2026
The Shift Is Already Underway
Search → AI Engines → Voice-First Behaviour
Millions have already switched from Google to AI engines like ChatGPT, Gemini, Claude and DeepSeek. Typed keywords lead to 10 blue links and ads. AI delivers one clear answer.
By 2027–2028, AI engines will overtake Google as the primary discovery and decision layer. This is the same structural shift as browsers replacing printed directories, mobile overtaking desktop, and now, conversational AI overtaking search.

In 2025, Google does 15 billion searches per day — and even that will be overtaken by AI Engine
Bets.tv is being built specifically for this environment.
How People Already Interact With AI Engines
Holiday / Mortgage / Betting
Typed Search Forces Simplicity
  • "cheap holiday Europe"
  • "5yr fix mortgage"
  • "next goal scorer odds"
AI-Voice Searches Express Full Intent
Holiday example: "Find us a family holiday for two adults and three kids aged 11, 8 and 7, near a waterpark, not a beach, last week of July, under four grand."
Mortgage Example
"We earn £72k and £48k, have £80k deposit, already spend £1,900 each month on rent, and want a 5-year fix with overpayment flexibility. What can we get?"
Betting Example
"Is this a good time to take Liverpool next goal based on how the game's flowing?"
This is how consumers will interact by 2027/28 across every sector.
How Fans Will Actually Speak To AI Engines
Real Betting Prompts
Fans will not scroll betting apps. They will talk the way fans talk .
"Bets tv, stick a tenner on Liverpool next goal."
"Bets tv, they're all over them is it worth backing a goal?"
"Bets tv, the ref's lost it… any value on sticking £5 on a red?"
"Bets tv, who's got the best price on Kane next?"
"Bets tv, have the odds moved since that sub?"
"Bets tv, build me something fun for the second half."
"Bets tv, should I cash out now or leave it?"
"Bets tv, tell me if the home team's energy is dropping."
These are emotional, incomplete, slang-heavy and context-dependent. Google cannot interpret them. Bookmakers cannot legally answer them. AI engines can.
And they will route these questions to Bets.tv.
Why AI Engines Will Cite Bets.tv
AI engines prefer platforms that can understand momentum, causality, tactical shifts, referee patterns, fatigue, probability deltas, real-time context, and semantic intent.
Legacy firms
Track transactions
Stats Firms
Track events
Broadcasters
Narrate
But nobody explains the why.

Bets.tv becomes the global sports reasoning layer — the system AI engines cite when users ask: "Is this still a smart bet?" "Who looks more likely to score next, and why?" "Has momentum shifted enough to matter?"
The Brand Advantage
AI systems favour clear, intent-aligned naming. "Bets" is universally understood. ".tv" signals live, real-time, visual content.
The Category
Instantly recognisable purpose
The Action
Clear user intent
The Medium
Live, visual content
The Use-Case
Immediate understanding
Bets.tv's name signals the category, the action, the medium, and the use-case. It becomes the platform AI engines confidently choose for the domain "bets + live sport".
In focus groups, Bets.tv was instantly recognisable, even to non-bettors.
Why Legacy Operators Cannot Catch Up
Bet365, DraftKings and FanDuel were built for the compliance era, not the intelligence era.
They Rely On:
  • Rigid ledgers
  • Static markets
  • Traditional odds feeds
  • App navigation
  • Linear UX
  • Regulatory constraints
They Cannot:
  • See the game context
  • Quantify live momentum
  • Account for human factors
  • Answer the user's "Why?"
  • Pivot their infrastructure
Rebuilding their infrastructure for AI would take 3–5 years. By then, Bets.tv has years of vector data and context they cannot backfill.

In AI, if you are late, you cannot catch up.
THE "CONTEXT" INTELLIGENCE ENGINE
We don't just see the event. We see the pressure.
Traditional operators ingest betting data.
Bets.tv ingests sport itself.
We enrich Official Data Feeds with proprietary AI context layers that legacy operators cannot replicate.
Live Momentum Tracking
Synthesizing real-time match data to identify shifts in dominance before the odds move.
Authority Bias Engine
Proprietary analysis of official tendencies, strictness levels, and decision patterns.
Spatial Advantage Scoring
Quantifying team formation breakdowns and attacking threat levels in real-time.
Conditions Analysis
Hyper-local weather and pitch-state data that impacts low-margin betting markets.
Legacy operators trade on raw data. Bets.tv trades on context. Our engine ingests thousands of unstructured signals to answer 'Why is this happening?' and 'What happens next?'
The Ecosystem Sync Engine
The first seamless bridge between the Big Screen and the Small Screen.
1
Traditional Journey
Unlock phone → open app → find match → scroll → find market → place bet
2
Bets.tv Journey
Under three seconds total
01
The Trigger (TV)
Viewer voice commands are instantly captured and context-matched to the live game event.
02
The Handoff (Magic Layer)
Our proprietary 'Sync-Engine' securely transfers the user's intent from the Smart TV OS to their authenticated mobile device in <100ms.
03
The Execution (Mobile)
The user's existing sportsbook app opens automatically to the correct market. One tap to confirm. No searching, no scrolling, no friction.

We provide the 'Last Mile' connectivity that TV Manufacturers and Betting Operators have been unable to build.
Strategic Conclusion
Between 2027 and 2030
Typed search collapses
AI engines overtake Google
Voice becomes dominant
Fans demand reasoning, not odds lists
Legacy books cannot adapt
Context-rich intelligence wins
Domain-aligned platforms become answer layers
Bets.tv will dominate because it is: AI-native, voice-ready, context-aware, regulation-safe, operating as a Licensed Technology Vendor with an asset-light model, Smart TV-embedded, data-rich, and years ahead of legacy stacks.
"If YouTube, Twitch, Sky Sports and Bet365 were rebuilt today for an AI-first world, they would merge into Bets.tv."
For partnerships email Bets@Bets.tv